VMG BPO is an Outsourcing Services (BPO) company located at Bangalore, India.
We specialize in outsourced 24 x 7 customer care, email response, 24 hour help desk, live chat support, technical support, back office outsourcing, writing and editing outsourcing services.
VMG BPO
C-2/286, 2-C Cross, Domlur II Stage
Bangalore 560071 , India
Tel: +91-9845103831
Fax: +91-80-41255820
Just like a direct mail letter or postcard, the subject line of your email can make or break your email marketing campaign. If you don’t come out of the gate with a compelling subject line, the chance of your email even getting read is slim. Additionally, using the wrong words in your subject line can alert the SPAM filters and can your message before it even arrives in your recipient’s inbox.
According to a recent MarketingSherpa.com survey, 40% of email marketers said testing changes to just their subject line had a high impact on their return on investment (ROI). 45% said subject line changes accounted for a medium ROI and only 15% said that testing changes to their subject line results in a low ROI. But regardless, of all the email marketers surveyed, virtually all of them benefited from subject line testing.
Since the subject line is arguably the single most important part of your email campaign, today I’m going to share with you 7 tips that we recommend to increase the open rates of your email campaigns.
1. Test the subject line - Always. A good place to start is by examining email campaigns you’ve sent in the past, taking note of which subject lines performed best and gave you the highest open and / or conversion rates. You might unveil a particular topic, trend, or subject style that resulted in higher open rates. If you’ve never launched an email campaign before, consider A/B testing different subject lines until
2. DO NOT personalize the subject line - Unlike direct mail, where dropping a recipient’s name into the headline can attract attention and trigger curiosity, this can be suicide in a direct email campaign, particularly if you are mailing to cold prospects instead of loyal customers. While this tactic was once popular back in the late 90’s, SPAM filters today are particularly weary of this trick, so if you decide to try this option be sure to test deliverability before you take the leap into named subject lines.
3. Avoid SPAM keywords - Email servers will automatically filter out any emails that contain spam keywords in their subject line. Words such as “free”, “ebay”, “password”, “Viagra”, etc all send up red flags to the SPAM filter gods, so be sure you keep them out of your subject lines.
4. Trigger the recipients’ curiosity - A compelling headline that entices the recipient to open and read the contents of your email can do wonders for your conversion rate. Just be sure you don’t make it too ambiguous.
5. Avoid hyped up marketing jargon and sales lingo - They will turn off your recipient and scream “THIS IS SPAM”! Remember: the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.
6. Create an offer that reaches out and slaps the recipient in the face - We see it all the time: companies that spend hundreds and thousands of dollars on a prospecting campaign only to come out with a limp duck of an offer. If you’re giving a deal to your recipient or subscriber then be upfront and include it as part of your subject line. Most people love to get a deal and welcome special offers, so let them know about it before anything else.
7. Exclaim nothing!! - Avoid using excessive punctuation at the end of your subject lines; it denotes a form of speech that can be easily misinterpreted by the recipient, and the SPAM folders can flag it as junk. Google actually bans the use of exclamation from AdWords ad’s for a reason: apparently too much hype can confuse and annoy the masses…so be sure to leave it out of your subject lines!
Brad Yeager. Compass Direct is a full service direct marketing agency founded with the mission to provide smarter marking solutions to the small business owners of today by marketing to the WHEN… individuals that have just experienced a significant life changing event and have the highest propensity to need certain products and services. Specializing in direct mail, email, and search engine marketing, Compass Direct helps you reach prospects right when they are about to buy.
vmgbpo @ July 14, 2008
As part of your website development and promotion, many people use links. Considered as the best form of off page SEO, links not only help promote a site or page to visitors but also help your search engine rankings.
The types of links that developers use vary from One Way Links, Reciprocal Links, Three Way Links and Deep Links. One Way Links are considered the best to generate due to how they are considered by search engines. Therefore, a substantial part of your off page SEO campaign should be to be generating One Way Links.
When generating One Way Links, one of the best methods to use is Anchor Texts. Easy to notice on a web page, they are often in a different color and underlined on the page (an example at the bottom of this article). When hovering your mouse over the Anchor Text you will be able to see the target page at the bottom of your browser and sometimes a small window might appear on the page showing the target page as well.
When Anchor Texts as your One Way Links, you need to make sure that you generate them correctly for it to have the desired SEO effect. This is achieved by using the same keywords in the Anchor Texts as the same keywords for the target page. Efficient SEO practice suggests that the keywords in the target page which are being used as the Anchor Text should be incorporated in the title of the page, the keywords tag of the page, the description tag of the page and used in the content of the page (on page SEO). If you don’t follow this method then the potential of the Anchor Text to be used as a One Way Link will virtually be non-existent.
Because One Way Links are considered the best types of links to generate pointing to your website, it should be the most dominant part of your SEO campaign For every 6 links that I generate, I aim to create 4 inbound and 2 reciprocal or three way links. Basically, that equates to two thirds of every linking campaign to be One Way Links. In the bigger picture of say 100, my total aim is for between 65-70 links being inbound, the rest to be reciprocal or three way links.
Finally, it is important to note, to target one keyword or one key phrase before moving onto the next keyword. My aim is to generate 100 links per keyword before moving onto the next. It takes time but it will ensure that I get better search engine for each keyword. For the most competitive keywords, you will need to generate more than 100 links depending upon how competitive they are.
Chris Gilmour As a keen internet marketer, Chris writes articles about possible home business scams, work from home opportunities and home working.
vmgbpo @ July 14, 2008
