Market Research Expert

Posted on March 17, 2011

Sam is an experienced Market Research Analyst.

EXPERIENCE:
1. Research Analyst- Responsibilities Include:
Primary and Secondary research in Fast moving consumer goods (FMCG) sector for South India on various projects like Packaged Food, Consumer Food Services, OTC Healthcare, Cosmetics & Toiletries and Alcoholic Drinks.
Primary Research involves store checks to collect information regarding New Products launched, Marketing and Advertising techniques used as well as understand the Unique Selling Points (USP)
Ranking various companies according to the market shares and Brand Presence.
Interviewing the Top Management of the companies to understand the trends in the market.
Extensive report writing which involves Company Profiling and Sector Profiling. ⇨
Have worked on Ad-hoc projects for Euromonitor International on timely basis.
2. On the Panel of a Leading Analytic firm- Responsibilities include:
Secondary research in the Media sector for various projects
Research involved Sentimental Analysis, Activity Analysis and Topic Analysis on various blogs.
Extensive report writing which involves Company Profiling and Sector Profiling.
3. On the panel for a company providing business process related services- Responsibilities Include:
Secondary research in the cross sector for various ad-hoc projects.
Extensive report writing which involves Company Profiling and Sector Profiling.
4. Busines Analyst- 1.3 years of experience Responsibility Included:

Organizing and producing industry report on Cargo Security Market covering the market leaders, structure, comparative matrix, X-ray based technological break down and industry dynamics.
Creating reports on “Analysis on NYSE losing its market share” for various American traders.
Efficiently and actively involved in the preparation of investment reports ⇨ Responsible for carrying out research on case studies for German-based companies
Instrumental in preparing the White papers
Ensuring proper comparative analysis on Packet 8 and CBeyond VOIP solution providers including strategy evaluation, financial statements and historical developments.
Played a significant role in managing a team and ensuring timely execution and accurate updates.

QUALIFICATION:
Master of Commerce
Bachelor of Commerce

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